Led the launch of The Quantum Kid, developing the website and Instagram presence from the ground up. Worked closely with the team to deliver a high-volume content schedule (5 days per week), overseeing content creation, audience engagement, and inbox management.

Supported broader brand initiatives through strategic design, creating consumer-facing resources and engaging materials to support children throughout their treatment journey.

Collaborated with illustrators to bring the brand to life, developing characters that enhance engagement, improve compliance, and create a more playful, child-friendly experience.

Contributed to the interior design of the Sydney clinic, shaping a warm, welcoming environment that helps children and families feel at ease and supports nervous system regulation.

Myo Matters (Myofunctional Therapy)

I work closely with Myo Matters, a U.S.-based mother–daughter myofunctional therapy team, managing their social media presence and delivering consistent, high-quality weekly content.

My role spans content creation, strategy, and alignment with their style guide, alongside light rebranding to refine their visual identity. I also support the planning and execution of course launches, ensuring cohesive messaging and strong audience engagement.

Recently, a reel I produced reached 2.2 million views, driving significant growth, including thousands of new followers and a noticeable increase in bookings, demonstrating the impact of strategic, well-executed content.